With the odds stacked against them, new pizza business owners can get a leg up on the competition with the right research and preparation before they make their first pizza. While some preparation relates to common business requirements, more specific preparation becomes necessary for those entering the world of pizzerias.
Starting out with some industry specific research can provide you with imperative information in regards to opening a pizzeria in your area. Consider franchising as opposed to starting your own pizza empire. Survey your local area and determine the best place for your pizza establishment. Consider the size and evaluate the space for a possible dining area, carryout window and kitchen. Make sure parking accommodations meet your needs. Secure financing for equipment, inventory and working capital. Decide on a name if you have decided not to open a franchise. Secure appropriate permits and licenses for your state and local community. This will include the need to have the health department inspect your business and issue a permit before opening.
Decide on the menu for your pizzeria. For some businesses this may include focusing on specialty pizzas, while others may decide to include a wide range of offerings. Consider adding steak hoagies, chicken sandwiches, salads and garlic bread to the menu to attract a wider audience. Find a local wholesaler. Other local pizza joints may share information related to the best local wholesalers. Consider using locally grown food when possible. Local farmers may provide bushels of tomatoes at a reduced rate when purchased in bulk. The quality can make up for the difference you may absorb in price. Offer a kid's menu for young guests to help make it affordable for the family.
Before starting your pizza business consider the neccesity of advertising. Advertisements in local community papers, coupon books and phone books can provide an initial buzz. Consider advertising by purchasing space in local high school yearbooks or placing an ad on local sport team schedules. Hire the right employees as needed. Delivery drivers are necessary for those businesses which seek to reach a larger area and provide convenience for their customers. Contact your state concerning worker's compensation insurance requirements. Ensure compliance with labor laws, and report all income and earnings to the Internal Revenue Service. Hire an accountant and lawyer for difficult issues, or for added peace of mind.